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General Questions


I am interested in working with you, how do we get started?

First, we need to chat. Submit a contact form or schedule a call. If we’re a good fit for each other then we’ll send you a custom proposal and timeline. Upon acceptance, we require a deposit and then we get to work. 


I don’t live in Alabama, can we still work together?

Absolutely! We’ve worked with numerous clients throughout the United States. As long as you have access to internet and an email, we should be good to go. 


What is consulting?

As your consultant, we will structure projects for specific deliverables or results, many of which we will be responsible for. It’s an in-depth collaborative process where our expertise fill the gaps your brand may have. 


What is coaching?

As your coach, we will work one-on-one with an individual or individuals in your company. We’ll support you in achieving your own goals and amplifying your strengths. Coaching often includes trainings, where once you have it, you’re good to go.




Branding Questions

What is the difference between a logo and visual identity?

A logo is a recognizable graphic image,  often including a name, symbol or trademark, representing your business/brand. A visual identity incorporates a logo or typographic along with an image style, color palette, a font suite and supporting design elements. All of these visual elements make up your brand identity, and become your visual language. 


How do design concepts differ from design revisions?

Design concepts are different creative directions — they will have a similar “feel” but completely different look. For most projects (and all logo development projects) we will offer three different concepts or versions. Once you have narrowed down your choice to one concept, we then refine it, and add color options. These are referred to as design revisions because they don’t involve changing the concept of the design itself.




Event Questions

What type of events do you support? 

We support company galas, fundraisers, expos and speaking engagements. We do not support personal life events like weddings or birthday parties. 


Will you plan my event? 

No, as coaches — we will explore your intentions and ideal outcomes,  your structure, your timeline, your budget, your team and your tasks.


As a consultants — we offer print and digital design materials, press, virtual event tech support and social media services.




Pricing Questions

What are your payment terms?

We offer retainer and project based pricing.  A retainer is a long-term relationship, where we provide a broad range of services. A project is short-term (usually 1-3 months), where we provide a specific set of services and/or training.  There is no one-size-fits-all solution. The majority of our clients are on retainers, which covers an agreed base level of regular activity — with new developments and time-consuming irregular activities priced as separate projects. Feel free to visit our website, for more frequently asked questions


Why do you require a deposit before we can get started on my project?

We’re a small team managing large projects. We can only handle so many commitments during a quarter, therefore a deposit guarantees your place on our project schedule.

Are there advantages for retainer contracts?
Absolutely! We get a deeper understanding of your long-term goals, you have priority access to our team, even on short notice, and you can budget your monthly expenses based on the agreement. 

What projects are not offered in a retainer package? 

Typically, we do not offer retainers for new website development projects, logo development projects, audits and social media communications plans (we craft the plan, you implement it).


A Few FAQs

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